Audience
Estate agents, letting agents, commercial agents and real property auctioneers
Applies to
England, Scotland, Wales, Northern Ireland
Duration
24 month enrolment
Study mode
Distance learning
Overview
Build a strong foundation in property business management and gain a well-rounded understanding of business operations in the property sector. This programme covers consumer and business protection, industry standards, business planning, HR, and risk management.
You'll also develop skills in assessing business requirement for systems, IT policies and procedures, marketing techniques, brand strategy, budgeting and forecasting in order to drive business success.
What will be covered?
This programme is made up of four units. For more information on each unit's learning outcomes open the panels below.
Unit 1: Compliance and Ethical Practices in Property Agency Management
Unit code: PPAM-U1
This unit is about working within the regulatory environment of the property services industry. Most organisations within property services must operate within specific regulations, codes of practice and demonstrate ethical practices. It examines the implications of carrying out a business which has an impact on people and the planet. It considers how legislation and codes of practice can guide business practice.
Learning outcomes
- Understand what is meant by ethics and the relationship between ethics and good practice
- Understand the need for financial integrity
- Understand the need for confidentiality
- Understand the importance of treating individuals and the planet with respect
- Understand the application of the relevant consumer and business protection provisions
- Understand the importance of industry standards and codes of practice
Unit 2: Business Management within Property Agency
Unit code: PPAM-U2
This unit aims to equip learners with a conceptual understanding of how property agency businesses and people are managed. It will enable learners to apply knowledge and understanding within the workplace.
Learning outcomes
- Understand the benefits of effective organisation and planning
- Understand the definition and functions of leadership and management
- Understand and apply the principles of strategic human resource management in a property agency business
- Understand the need for and implementation of risk management within a property agency business
Unit 3: Business Systems in Property Agency
Unit code: PPAM-U3
The aim of the unit is to understand how to implement, manage, and monitor the performance of a property agency business through robust systems and processes for financial and business information.
Learning outcomes
- Understand the provisions of the statutory framework for financial accounting
- Understand the principles of financial management including budgeting and forecasting
- Understand the principles of Information Technology policies and practices
- Understand the requirements for and impact of recording and retaining business information
Unit 4: Business Marketing in Property Agency
Unit code: PPAM-U4
This unit develops the knowledge required to effectively and positively market property agency businesses to consumers by understanding and applying a range of marketing tools and strategies to maximise market share and brand recognition.
Learning outcomes
- Understand and apply marketing tools and strategies
- Understand and apply a range of methods for marketing a property agency business effectively
- Understand the value of establishing and maintaining a property agency brand
Taking the time to immerse myself in learning and working towards something is what I enjoyed most about taking my Level 4 qualification.
This qualification is suitable for membership of a Propertymark division at Fellow grade. Learn more about becoming a member.
