Housing insight report: December 2024

Winter is historically quieter in the sales market as people hunker down for the festive period. However, with the announcement that many will see increases in their Stamp Duty bill from April 2025, in some cases costing the average buyer thousands of extra pounds, we expect there to be a noticeable shift in activity moving into 2025.

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This report is based on responses to a monthly survey of Propertymark member agents. The analysis is based on data provided by around 100 sales and 100 letting agents across the UK.

Residential sales

A dip in new housing stock

In line with seasonal trends, on average, there were around 7.8 homes placed for sale per member branch in December 2024.

Properties achieving asking price sees month on month growth

The overall number of properties achieving asking price in December 2024 saw growth from 11% to 16% when compared to the previous month.

Residential lettings

Tenant demand drops slightly

The average number of new prospective tenants registered per member branch indicates market demand. Registrations dropped to 79 in December 2024 compared to 92 in November 2024.

Demand continues to outpace supply

Overall, demand continues to outstrip supply, with the average number of applicants per member branch still hitting around 7 people for each available property in December 2024.

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