Propertymark launches unified logo to build on momentum in consumer awareness

The new logo will be exclusively available to those who take up a new Company Advantage package, signalling to prospective clients that a business has successfully achieved accreditation. In research independently conducted by YouGov, consumers overwhelmingly chose the wording that would make them want to engage and instruct.

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We are proud to unveil our cohesive and modern visual, designed to set member agents apart as certified and accredited, and to engender trust similar to that put in ABTA travel ratings and Food Standards Agency hygiene ratings. Transitioning to a single, authoritative logo, will make it easier than ever for consumers to identify qualified, regulated professionals.

We know agents need more from their Propertymark membership and we're delivering. On the face of things, a new logo doesn’t seem groundbreaking, however, this will drastically improve consumer recognition down the line and will play a pivotal role in giving you the status you deserve in your profession.

We will continue to introduce industry leading, cost effective and innovative ways to improve your output and visibility and I urge you to save yourself not only the headache and stress of some of these onerous tasks but take advantage of Propertymark’s buying power to a level never seen before and cut back on real time costs by joining our new Company Advantage.

Nathan Emerson
Nathan Emerson CEO | Propertymark
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Company Advantage brings brand new business benefits

We’ve launched Company Advantage in response to member demand, leveraging the scale buying power of the member network to procure services at a fraction of the commercial rate and provide high-quality to you, at minimal outlay. Benefits will vastly outweigh the cost, delivering a far higher return for every Company Advantage member.

Responding to the needs of members 

We’re delivering more for members with wraparound benefits exclusively for companies, designed to cut overall operating costs and generate direct income streams into their branches.

For the first time, we’ve flexed our considerable buying power, purchasing essential products and services in bulk and passing on these considerable savings direct to members, providing agents with the buying power of big businesses at a fraction of the cost.

The three carefully curated packages also facilitate the removal of costly accountant's reports for companies holding less than £1m in client funds (excluding deposits), replaced with a streamlined compliance process developed in-house to save subscribers considerable outlay.

Benefits to power agents’ businesses

The raft of other benefits in the package include

  • Inclusive AML tokens with income generation
  • Cyber mobile security and healthchecks
  • Terms of Business
  • Specialist helpline support for employment law, tax and VAT 
  • Extended access to lettings and sales helplines UK wide
  • A Business Hub of templates, tools and resources
  • Connect – Propertymark’s brand new income generation platform
  • Inclusion in Propertymark’s new sector specific comprehensive blanket PI policy included as standard

Business owners will also receive a ticket to Propertymark One and will immediately be able to use the new logo.

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Propertymark One

Propertymark One will unite 2000 property professionals, representing diverse disciplines, for an exciting day of learning and networking. We aim to inspire, innovate, and maximise your potential, personally and professionally.

Propertymark’s continuously growing consumer voice

In under three years, our landmark partnership with Phil Spencer and Move iQ has showcased its membership to over four million consumers looking for help with property transactions - enhancing trust and raising awareness of what Propertymark membership means.

We also continue to showcase Propertymark members directly, increasing our national press coverage by 68% in 2024, ensuring Propertymark and its members at the forefront of pivotal housing conversations.

This heightened visibility has propelled membership growth, with members telling Propertymark that the logo display and professional credibility had driven them to join.

Propertymark has simplified its logo, making it easier than ever to show your clients you’re a regulated agency. Pair this with the value of Company Advantage, and you’ve got a winning combination.

#lookforthelogo #lookforpropertymark."

Phil Spencer
Phil Spencer UK property expert and founder | MoveiQ

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