4:00 PM – 4:45 PM

Sell high, sell fast

45 mins
How to use staging to improve your bottom line? Many estate agents understand the value staging can bring to a property sale but are still reticent about recommending it to their vendors. Elaine Penhaul will address the ‘fear factor’ in bringing a professional stager on board.

Speakers

Elaine Penhaul
Elaine Penhaul

Founder, Lemon and Lime Interiors

Elaine is passionate about property staging as a powerful marketing tool and keen to debunk the myth of staging being a ‘nice to have’ service aligned with interior design. Her multi award-winning UK property staging business is utilised by agents such as Knight Frank, Savills and Fine and Country. She aims to help agents, developers and home owners sell for offers up to 15% over guide price, four times faster than comparable unstaged homes.

Elaine is regularly quoted as a thought leader in property marketing. She has spoken internationally at venues from New Orleans to Brisbane and regularly features at UK events. She is has been quoted in publications such as Estate Agent Today, The Times and The Daily Telegraph and contributes to many property podcasts. Elaine launched Stageflow, the first app to evidence return on investment for staging to a worldwide market and 2023 saw Elaine create the first UK training and coaching group for stagers combining her earlier career in business coaching with her staging expertise. Her book Sell High, Sell Fast was published in October 2020 and immediately became an Amazon no.1 best-seller, book no 2 which will cover a wider range of marketing techniques for property is due out in summer 2024.